Sean McGuire
Clayton Utz
Sean meticulously crafts and executes international IP registration and protection strategies. His expertise extends to risk assessment, mitigation strategies and transactional matters. Sean is more than just a legal advisor; he operates as an extension of his clients' team.
– World Trademark Review
Sean McGuire specialises in intellectual property law, trade marks, and brand protection. He manages portfolios spanning more than 150 countries, handles complex transactions, and develops IP enforcement strategies both in Australia and internationally.
Recognised for his expertise in trade mark prosecution and strategy, leading domestic and global brands entrust Sean as their IP advisor. "Sean's extensive expertise in complex cases, coupled with his responsiveness, strategic thinking and empathy, makes him the obvious choice for clients. The clarity of his advice always gives us a very clear road map that is easy to understand and follow." (World Trademark Review, 2024). Sean has acted for some of the world’s most iconic names in industries such as automotive, biotech, web3 gaming, food and beverage, fashion, luxury goods, and sporting apparel.
As an experienced IP lawyer and a registered trade marks attorney, Sean offers comprehensive expertise in all aspects of trade mark prosecution and brand protection. His capabilities include availability and clearance searches for new brand launches and re-branding exercises, local and international filing and protection strategies, opposition and non-use removal proceedings, certification trade marks, anti-counterfeiting initiatives, infringement actions, and IP disputes. Sean also advises public and private sector organisations on transactional matters, including licensing, technology commercialisation, copyright and designs, domain name disputes, and the IP dimensions of M&A transactions and corporate restructures.
- Manages Toyota Australia's trade mark portfolio and advises on intellectual property issues including trade mark clearance searching, filing strategies, oppositions and enforcement.
- Manages the significant global trade mark portfolio for Monash University including the World Mosquito Program. He also advises on IP issues including misuse of the Monash name and reputation in Australia and overseas.
- Manages Saputo Dairy's Australian and New Zealand trade mark portfolios. He advises on intellectual property issues including new brand launches, portfolio management, commercialisation, oppositions and disputes.
- Manages the significant global portfolio for Myer. Brands within the portfolio include Myer, Sass & Bide, Marcs, David Lawrence and Trent Nathan.
- Manages the significant global portfolio for 2XU, particularly in respect of clothing and compression garments for its 2XU and X trade marks. He also advises on infringement, enforcement, oppositions and disputes in Australia and overseas.
- Manages Racing Victoria Limited (RVL) trade mark portfolio. He advises on IP issues including protecting RVL's valuable names used in the racing industry.
- Advised numerous Victorian and Commonwealth Government departments and agencies on contentious and transactional trade mark and IP matters.