Bruce Lloyd

Clayton Utz
Partner Sydney

I am amazed at how quickly Bruce can get his head round industry issues and then, with specific knowledge of our brand, frame really solid guidance on how we should proceed.

– Chambers Asia-Pacific


Bruce's practice comprises two complementary areas of specialisation: competition and corporate advisory. He advises both private and public sector organisations on competition law aspects of mergers and acquisitions, restrictive trade practices, including cartel conduct, access issues and consumer protection issues under the Competition and Consumer Act 2010.

Bruce is the National Practice Group Leader of the Competition team.

Notable Work
  • National Intermodal: acting on development of its interstate intermodal terminal, including access and competition aspects of the terminal at Moorebank and interstate terminals in Victoria and Queensland.
  • Port of Newcastle: acting in relation to access to and pricing of port services including arbitration by the ACCC under Part IIIA, appeals to the Australian Competition Tribunal, Full Court of the Federal Court and High Court, review of authorisations granted by the ACCC to the ACT and review to the ACT of a re-declaration determination by the Treasurer on advice from the National Competition Council.
  • Western Sydney Airport: acted on the aero and non-aeronautical charges strategy and non-price terms and conditions of access by airlines to the airport air and landside services, including potential regulatory compliance issues such as competitive neutrality, Part IV of the CCA, compliance with reporting and airport pricing principles, and mitigating potential material adverse events.
  • NBN Co: acting on strategic aspects (including application of the CCA and disputes with access seekers) in relation to the national broadband network for more than 10 years since project inception, including access issues arising under the Wholesale Broadband Agreement, and repeated revisions to the WBA over time.
  • Amplitel: acting in relation to regulatory inquiries in relation to competition and access to and costs of mobile telecommunications infrastructure in metro and regional areas and issues arising from the significant structural adjustment in the sector in the past 2 years.
  • Apple: acting on general corporate advisory, competition and consumer law adviser for 20 years including device supply and telecommunications services arrangements with three Australian carriers for mobile devices, dealings with regulators, litigation and advisory work under the CCA and Australian Consumer Law; telecommunications regulatory advice.
  • Jaguar Land Rover Australia, Ferrari Australasia, Porsche Cars Australia, Volkswagen Group Australia Pty Ltd and Audi Australia: acting on corporate advisory; contract and commercial; dealership, franchise and compliance work.
  • Volkswagen: acting on competition and consumer protection matters in Australia on behalf of the world's largest automotive group.
  • Wallenius Wilhelmsen Ocean (WWO): acting on the defence of charges relating to a criminal cartel offence concerning the international shipping of vehicles to Australia between June 2011 and July 2012.
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