Sharon Segal specialises in intellectual property and information technology law, with a particular focus on advertising and marketing law and privacy.

Sharon has extensive experience in drafting, negotiating and advising on a broad range of intellectual property, IT, marketing and other commercial agreements. She advises government and corporate clients on commercial IP matters, including trade marks, copyright and the protection of confidential information. She also advises on privacy (including Do Not Call Register and spam) and general contract law issues.

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Expertise

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Advertising and Marketing

Sharon's work in the advertising and marketing area includes advising on marketing and media contracts (including creative, media and digital agency agreements), trade promotions (including social media competitions) and other advertising and marketing activities. Sharon also has extensive experience acting for sponsors in relation to sponsorship agreements with sporting organisations and personal endorsement arrangements.

 

Toyota Australia: Sharon advises on a range of Toyota and Lexus marketing activities, including preparing agreements for Toyota's sponsorships of the Australian Football League, various football clubs and the 2006 Commonwealth Games.

 

adidas Australia: Sharon has advised in relation to numerous sponsorship agreements, promotional agreements and marketing activities. This has included advice on adidas Australia's 2010 World Cup promotion, sponsorships of the 2006 Commonwealth Games, the Australian Olympic Committee, Cricket Australia and football clubs, and advising on various competitions and promotional activities.

 

Department of Health and Ageing: Sharon acted for the Federal Government's Football World Cup Bid Task Force for Australia's (Soccer) World Cup Bid. This work involved advising the Task Force in relation to an agreement with the Australian Football League, the National Rugby League and Cricket Australia relating to the use of the codes' stadia during the period of time that Australia would host the World Cup, if Australia's bid was successful.

 

Origin Energy: Sharon advised Origin Energy on a variety of IP privacy and marketing related legal matters, including drafting AFL club relationship agreements and creative/media agency agreements and advising on Origin's M2006 promotions.

 

Department of Defence: Sharon advised in relation to various Defence Force Recruiting marketing activities, including the procurement of creative agency and digital creative agency services, various sponsorship activities (including with the Australian Football League and the Women's National Basketball League) and other intellectual property, website and privacy matters.

 

National Australia Bank (NAB): Sharon a advised NAB on its sponsorship arrangements with the Australian Football League and the 2006 Commonwealth Games and related marketing activity.

 

Buchanan Group: Sharon advised on matters relating to Buchanan Group's information media products (such as "Brand Power" and "Zoot Review"), including assisting with negotiation of the terms of production agreements with clients and arrangements with celebrity presenters.


See Advertising and Marketing

Privacy

 Sharon has developed products for, and is advising client on, the move to the Australian Privacy Principles. Sharon advises on privacy (including spam and Do Not Call Register) issues, including drafting privacy policies and collection statements, advising on legal requirements for outsourcing and offshoring, advising on the application of the privacy, spam and Do Not Call Register laws to marketing activities and assisting in the resolution of complaints and investigations by the regulators.

Confidential clients: Sharon has assisted clients with privacy reviews, including conducting privacy audits, recommending changes to meet privacy requirements and assisting to implement those changes.

Confidential client: Sharon is advising a client with an investigation into its telemarketing practices by the Australian Communication and Media Authority (ACMA).

Mining Sector Client: Sharon advised on the proposed migration of a broad range of global functions (including IT service desk) to a cloud based service, including providing advice on the privacy reasons for choosing between Australia and another country for the location of the supplier's databases.


See Privacy

Intellectual Property

See Intellectual Property

Telecommunications, Media and Technology

 Information technology

Sharon has extensive experience advising on IT contracts, including procurement agreements, outsourcing and other services agreements, service level agreements, software licences and terms and conditions for the use of websites.

Victorian Department of Human Services: Sharon acted in the negotiation of an infrastructure hosting contract to support the Department's core systems for managing public housing in Victoria.

Origin Energy: Sharon was a key member of the team which advised Origin on a significant outsourcing (business processes and IT) and systems integration project, which work included advising on legal risk issues and preparing a draft outsourcing agreement for inclusion in the RFT for the project.

National Australia Bank (NAB): Sharon advised NAB on the outsourcing of a range of IT and telecommunications services, including negotiating an outsourcing agreement and providing detailed advice on overall strategy and on various regulatory, intellectual property licensing, risk management and project management issues.


See Telecommunications, Media and Technology

Social Media

Sharon's work in the advertising and marketing area includes advising on marketing and media contracts (including creative, media and digital agency agreements), trade promotions (including social media competitions) and other advertising and marketing activities.

See Social Media

Trade Marks

Toyota Australia: Sharon advises on a range of Toyota and Lexus marketing activities, including preparing agreements for Toyota's sponsorships of the Australian Football League, various football clubs and the 2006 Commonwealth Games.

adidas Australia: Sharon has advised in relation to numerous sponsorship agreements, promotional agreements and marketing activities. This has included advice on adidas Australia's 2010 World Cup promotion, sponsorships of the 2006 Commonwealth Games, the Australian Olympic Committee, Cricket Australia and football clubs, and advising on various competitions and promotional activities.


Origin Energy: Sharon advised Origin Energy on a variety of IP privacy and marketing related legal matters, including drafting AFL club relationship agreements and creative/media agency agreements and advising on Origin's M2006 promotions.

 

National Australia Bank (NAB): Sharon a advised NAB on its sponsorship arrangements with the Australian Football League and the 2006 Commonwealth Games and related marketing activity.


See Trade Marks

Government Services

Department of Defence: Sharon advised in relation to various Defence Force Recruiting marketing activities, including the procurement of creative agency and digital creative agency services, various sponsorship activities (including with the Australian Football League and the Women's National Basketball League) and other intellectual property, website and privacy matters.

Department of Health and Ageing: Sharon acted for the Federal Government's Football World Cup Bid Task Force for Australia's (Soccer) World Cup Bid. This work involved advising the Task Force in relation to an agreement with the Australian Football League, the National Rugby League and Cricket Australia relating to the use of the codes' stadia during the period of time that Australia would host the World Cup, if Australia's bid was successful.

 

See Government Services

Knowledge

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