Brett Doyle

Clayton Utz Director - Brands & Trade Marks , Sydney Work T +61 2 9353 4202 cell [email protected] https://www.claytonutz.com

Brett Doyle manages the Clayton Utz Trade Mark and Brand Protection Group in the Sydney office. He is both a lawyer and a registered trade mark attorney with over 25 years' experience in intellectual property.

He was previously a partner in a major international law firm; has worked at specialist patent and trade mark attorney firms as well as holding the position of the General / IP Counsel for an Australian advertising agency.

Brett has acted in all manner of IP issues including contentious disputes, administrative proceedings and non-contentious contractual and licensing matters. He has advised on the strategic development and protection of trade mark portfolios, including removal, opposition and infringement actions. Brett's combination of firm and in-house positions gives clients the benefit of significant specialist knowledge coupled with the commercial experience to provide succinct and practical advice.

recognition

Managing Intellectual Property: IP Stars: Trade mark star (2016-2020)
World Trademark Review 1000:
- listed as Gold in Prosecution and Strategy (2023)
- listed as Silver in Enforcement and Litigation (2023)
Doyle “has decades of experience in trademark portfolio management and is an excellent strategist”.
World's Leading Trademark Professionals:
- "He applies his many years of private practice and in-house experience to superb effect and performs dexterously across the contentious/non-contentious divide" (2017).
- "Brett Doyle draws on his previous experience...to provide a comprehensive service." (2012-2015)
- listed as "Bronze" in Enforcement and Litigation (2020)
Who's Who Legal: features in the Trademarks practice area (2011, 2013-2019)
Best Lawyers Australia: voted as one of Australia's Best Lawyers in
- Intellectual Property Law (2020-2024)

qualifications

Bachelor of Laws, University of Sydney (1981)
Bachelor of Arts, University of Sydney (1979)
Masters of Laws, University of Sydney(1989)

Expertise

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Trade Marks

Due diligence: Brett regularly undertakes IP due diligence for corporate transactions in association with the Clayton Utz Corporate/M&A group

Leading cases:

Kenman Kandy v Registrar of Trade Marks: Full Federal Court decision on registrability of shape trade marks.
Cantarella Bros Pty Limited v Modena Trading Pty Limited [2014] HCA 48 (3 December 2014): High Court decision on infringement and cross-claim for cancellation of trade mark for non-distinctiveness for ORO and CINQUE STELLE trade marks.

Portfolio management: Brett is an experienced manager of trade mark portfolios and advises on a range of household brands in a wide range of industries, including: cosmetics; food and grocery; pharmaceuticals; financial sector; telecoms; fashion and luxury goods; IT and new technology; sports and entertainment; government utilities.

Rebranding: Brett advises in a range of current and former rebranding exercises, including for Transport for NSW, Alinta Energy, Avid Property Group.

Pharm-a-care: Brett acts for the Pharm-a-care group in the protection of its worldwide trade mark portfolio for over-the-counter pharmaceuticals and related products, as well as for a range of other clients in more limited regional markets in Asia, Europe and North America.

Verizon: Trade mark, company name and domain name dispute involving the famous VERIZON trade mark for telecoms against a local company seeking to use the same trade mark.

Link Group: Brett advises Link Administration and other companies within the Link Group on trade mark matters and acts in securing trade mark protection for the Group's brands.

Alinta Energy: Brett advised on the rebranding of the Alinta and secured protection for the renewed branding.

Transport for NSW: Brett acts for Transport for NSW on a range of trade mark issues involved in the WayFinding signage project for train, bus, ferry and light rail.

New Forests Asset Management: Brett acts in relation to the worldwide protection of the Group's trade marks.

Eclipx Group: Brett acted on branding issues associated with the IPO and for ongoing brand protection and portfolio issues.

See Trade Marks

Intellectual Property

See Intellectual Property

Copyright

See Copyright

Knowledge

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