Mark Krenzer has many years of experience in technology and intellectual property law and associated areas.  His focus is on protecting trade marks, copyright and confidential information (including infringement disputes).

He also has a substantial licensing and commercialisation, leisure and entertainment and marketing practice.

Mark has a special interest in the intellectual property aspects of the internet, including domain names and misuse of intellectual property on the internet.

Mark prides himself on adding value for his clients by providing prompt and commercial advice which is useful in the client's business while at the same time protecting the client's interests.

Read More

Expertise

Expand all

Intellectual Property

Adidas Australia Pty Ltd: Acted in various matters in relation to misuse of adidas' intellectual property. Also advised adidas in various other matters, including drafting agreements with sponsored athletes and reviewing terms and conditions for competitions.

 

Racing Victoria Limited: Acted for RVL in a variety of matters including an alleged copyright infringement, prosecuting trade mark applications and advising about copyright in race fields.

 

Toyota Motor Company of Australia Ltd: Advised Toyota in relation to a number of disputes regarding misuse of intellectual property. Also acted for Toyota in obtaining registered designs for vehicle parts and

in drafting a variety of agreements, including a standard event organisation agreement, a merchandise licensing agreement and sponsorship agreements.

 

Origin Energy Limited: Conducted trade mark availability searches and prosecuted trade mark applications for Origin Energy, as well as drafting and negotiating a promotional agreement and drafting the intellectual property and confidentiality provisions for the Adelaide Solar Cities joint venture.

 

Multiple clients / Counterfeiting: Acted for a large number of well known clothing and footwear brand and other luxury brands to prevent the importation and sale of counterfeit and infringing products in Australia. This included lodging notices with the Australian Customs Service and commencing legal proceedings against retailers of counterfeit merchandise. 


See Intellectual Property

Trade Marks

Adidas Australia Pty Ltd: Acted in various matters in relation to misuse of adidas' intellectual property. Also advised adidas in various other matters, including drafting agreements with sponsored athletes and reviewing terms and conditions for competitions.

Prodrive Racing (Australia) Pty Ltd: Acted for Prodrive since it started participating in the V8 Supercar Championship Series, including drafting and negotiating agreements for the services of drivers, sponsorship agreements and merchandise licensing agreements. Mark has also acted in a dispute to protect Prodrive's confidential information.

 

Racing Victoria Limited: Acted for RVL in a variety of matters including an alleged copyright infringement, prosecuting trade mark applications and advising about copyright in race fields.

  

Toyota Motor Company of Australia Ltd: Advised Toyota in relation to a number of disputes regarding misuse of intellectual property. Also acted for Toyota in obtaining registered designs for vehicle parts and in drafting a variety of agreements, including a standard event organisation agreement, a merchandise licensing agreement and sponsorship agreements.

 

Origin Energy Limited: Conducted trade mark availability searches and prosecuted trade mark applications for Origin Energy, as well as drafting and negotiating a promotional agreement and drafting the intellectual property and confidentiality provisions for the Adelaide Solar Cities joint venture.

 

Multiple clients / Counterfeiting: Acted for a large number of well known clothing and footwear brand and other luxury brands to prevent the importation and sale of counterfeit and infringing products in Australia. This included lodging notices with the Australian Customs Service and commencing legal proceedings against retailers of counterfeit merchandise. 


See Trade Marks

Leisure and Entertainment

Racing Victoria Limited: Acted for RVL in a variety of matters including an alleged copyright infringement, prosecuting trade mark applications and advising about copyright in race fields.

ThoroughVisioN Pty Ltd: Advised ThoroughVisioN in its acquisition, aggregation and licensing of rights in relation to coverage of Victorian and Sydney thoroughbred racing. Also acted for TVN in the establishment and sale of subscriptions to the TVN channel pay TV and commercial services, and in Federal Court proceedings regarding the unlicensed use of TVN's audio-visual coverage. 


See Leisure and Entertainment

Advertising and Marketing

Adidas Australia Pty Ltd: Acted in various matters in relation to misuse of adidas' intellectual property. Also advised adidas in various other matters, including drafting agreements with sponsored athletes and reviewing terms and conditions for competitions.

Prodrive Racing (Australia) Pty Ltd: Acted for Prodrive since it started participating in the V8 Supercar Championship Series, including drafting and negotiating agreements for the services of drivers, sponsorship agreements and merchandise licensing agreements. Mark has also acted in a dispute to protect Prodrive's confidential information.

 

ThoroughVisioN Pty Ltd: Advised ThoroughVisioN in its acquisition, aggregation and licensing of rights in relation to coverage of Victorian and Sydney thoroughbred racing. Also acted for TVN in the establishment and sale of subscriptions to the TVN channel pay TV and commercial services, and in Federal Court proceedings regarding the unlicensed use of TVN's audio-visual coverage.

 

Toyota Motor Company of Australia Ltd: Advised Toyota in relation to a number of disputes regarding misuse of intellectual property. Also acted for Toyota in obtaining registered designs for vehicle parts and in drafting a variety of agreements, including a standard event organisation agreement, a merchandise licensing agreement and sponsorship agreements.

 

Multiple clients / Counterfeiting: Acted for a large number of well known clothing and footwear brand and other luxury brands to prevent the importation and sale of counterfeit and infringing products in Australia. This included lodging notices with the Australian Customs Service and commencing legal proceedings against retailers of counterfeit merchandise. 


See Advertising and Marketing

Copyright

Adidas Australia Pty Ltd: Acted in various matters in relation to misuse of adidas' intellectual property. Also advised adidas in various other matters, including drafting agreements with sponsored athletes and reviewing terms and conditions for competitions.

Racing Victoria Limited: Acted for RVL in a variety of matters including an alleged copyright infringement, prosecuting trade mark applications and advising about copyright in race fields.

 

Toyota Motor Company of Australia Ltd: Advised Toyota in relation to a number of disputes regarding misuse of intellectual property. Also acted for Toyota in obtaining registered designs for vehicle parts and in drafting a variety of agreements, including a standard event organisation agreement, a merchandise licensing agreement and sponsorship agreements.

 

Multiple clients /Counterfeiting: Acted for a large number of well known clothing and footwear brand and other luxury brands to prevent the importation and sale of counterfeit and infringing products in Australia. This included lodging notices with the Australian Customs Service and commencing legal proceedings against retailers of counterfeit merchandise. 


See Copyright

Knowledge

    Related knowledge information is loading