Sports, Entertainment and Marketing Insights

10 April 2008

In this edition of the Sports, Entertainment and Marketing Insights, we'll look at proposed new laws which will affect the way prices are advertised, and how to advertise price reductions without misleading consumers.

Changes to advertising laws will bring an end to hidden taxes and charges

By Cameron Gascoyne and Michael Corrigan.

Component pricing is back on the agenda, say Cameron Gascoyne and Michael Corrigan, so businesses will have to review their advertising processes now to ensure they don't fall foul of the proposed new law.

"Was/now" price reductions found misleading - rules for advertising price reductions

By Mihkel Wilding and Michael Corrigan.

Recently, the Federal Court found a number of claims of prices being "was/now" misleading. How do you avoid falling into the same trap, ask Mihkel Wilding and Michael Corrigan.
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