Sports, Entertainment and Marketing Insights

08 February 2008

In this edition of the Sports, Entertainment and Marketing Insights, we look at the ACCC's action against Saab's "green" advertising.

Green is not always good

By Sharon Segal and Jasna Bratic .

Recent proceedings issued by the ACCC in relation to a "green" advertising campaign by Saab sound a warning to businesses jumping on the environmental marketing bandwagon that they must be scrupulous about the accuracy of the representations that they make, as Sharon Segal and Jasna Bratic explain.
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