Sports, Entertainment and Marketing Insights

22 March 2007

In this edition of the Sports, Entertainment and Marketing Insights, we look at the proposed new Victorian legislation aimed at prohibiting aerial ambush marketing at major events.

Vic Government to clip the wings of aerial advertisers

By Philippa Hore.

Unauthorised aerial advertisers over Melbourne major events will face criminal liability and fines of over $250,000 under proposed new Victorian anti-ambush laws. The legislation is very specific though, and intending ambushers have been left with plenty of options.
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