Sports, Entertainment and Marketing Insights

25 September 2006

In this edition of the Sports, Entertainment & Marketing Insights, we look at the controversial practice of "missed call marketing".

Missed call marketers are missing their calling...

By Philippa Hore.

Your mobile phone rings briefly. You miss the call. A phone number you are not familiar with is displayed on your handset. You may have just been the target of "missed call marketing"!
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