Sports, Entertainment and Marketing Insights

10 February 2006

In this edition of the Sports, Entertainment & Marketing Insights, we look at how Repco got burnt by the bait advertising provisions of the Trade Practices Act.

Repco's "Sizzling Sound Sellout" a trade practices fizzer

By Philippa Hore.

Retailers should not make special offers to attract customers unless there is sufficient stock to meet reasonable customer demand during the advertised sale period. Where stock is available in limited quantities or at limited locations, this should be clearly communicated.
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