Sports, Entertainment and Marketing Insights

11 November 2005

In this edition of Sports, Entertainment& Marketing Insights, we look at why national bedding and furniture retailer Forty Winks got into trouble with the ACCC on comparative pricing claims.

Forty Winks' wake-up call on comparative pricing

By Chris Broadbent .

Chris Broadbent looks at the result of the ACCC's investigation into comparative pricing claims made by Forty Winks and the lessons to be learnt for marketers.

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