Sports, Entertainment and Marketing Insights

10 February 2005

In this edition of the Sports, Entertainment & Marketing Insights, we look at why Flight Centre has had to abandon its 17 year old "Lowest Airfares Guaranteed" slogan.

Flight Centre jettisons its "lowest airfares guaranteed" slogan

By Philippa Hore.

Philippa Hore looks at the result of the ACCC's investigation into Flight Centre's "lowest airfares guaranteed" and global buying power claims.

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