Sports, Entertainment and Marketing Insights

23 November 2004

In this edition of the Sports, Entertainment and Marketing Insights, we look at a recent case which considered whether or not a comparative air freshener advertisement was on the nose.

When does comparative advertising pass the smell test?

By Jeremy Slattery.

Jeremy Slattery looks at a recent Federal Court decision about a television advertisement comparing the benefits of Glade Clean & Pure air sanitiser with those of Glen 20 surface spray disinfectant.

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