Competition Insights

07 April 2008

Welcome to the April edition of Competition Insights, in which we'll look at the proposed laws on component pricing and how you can get ready for them.

We'll also look at the perennial problem of "was/now" advertising and how you can use this powerful form of advertising without running foul of the law.

Total price to be stated prominently in advertising under new bill

By Michael Corrigan.

Component pricing is back on the agenda, says Michael Corrigan, so businesses will have to review their advertising processes now to ensure they don't fall foul of the proposed new law.

"Was/now" price reductions found misleading - rules for advertising price reductions

By Mihkel Wilding and Michael Corrigan.

Recently, the Federal Court found a number of claims of prices being "was/now" misleading. How do you avoid falling into the same trap, ask Mihkel Wilding and Michael Corrigan.

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