17 July 2006

Is the devil in the detail for Australia's new media framework?

On 13 July 2006 the Minister for Communications, Information Technology and the Arts announced that Cabinet had backed her plans for reform of the media industry.

The changes include removal of the current foreign and cross-media ownership restrictions, the allocation of two additional channels of spectrum within the broadcasting services band for the delivery of digital content and some limited relaxation of the restrictions on multi-channelling by free to air television broadcasters.

It is expected that legislation will be introduced reasonably promptly when Parliament resumes in August.

There are, however, a number of keys aspects to the proposed changes that have not yet been determined.

What's old

The reform package largely follows the proposed reforms outlined by the Minister in the Discussion Paper released on 14 March 2006 (Click here for analysis of the Discussion Paper).

What's new

The package announced on 13 July 2006 did include some proposals not canvassed in the previous Discussion Paper. The new elements to the package include the following changes:

  • Limited free to air multichannelling - Commercial free-to-air television broadcasters will be permitted to broadcast one standard definition television multichannel from 1 January 2009. The free to air broadcasters will be able to run separate analogue and HDTV channel content from 1 January 2007 (already contemplated), although the high definition channel will require a HDTV digital tuner for reception. The third channel from 1 January 2009 would require an SD digital tuner. As a result, the number of households to which these channels can be delivered will be significantly less than analogue broadcasts.
  • Cross and foreign ownership reform in 2007 - It was confirmed that cross and foreign ownership reform will be effected in 2007 (this was always assumed by the market, although in the original paper a variety of dates were floated for discussion). However, commencement now seems to have been tied to the conclusion of the licensing framework for licences for new digital services (see below).
  • Regional commercial television and radio local content requirements - Commercial television and radio licensees in regional markets will be required to meet minimum standards for local content including news, community service announcements and emergency information.
  • Specific ACCC clearances - Media mergers involving television, radio and print in the same licence area outside state capitals will need ACCC clearance.

What's yet to be determined

One of the primary aspects of the policy (and one of the most controversial for existing media proprietors) is the allocation of the two unallocated channels in the broadcasting services band for additional digital services. This remains subject to further consultation and no formal decision has yet been made in relation to the services that may be offered over this spectrum, the specific regulatory requirements that will be applied to licensees, how the licences will be allocated and who will be prohibited from acquiring the new licences. The structure of this regime is to be determined in 2006 and implemented in 2007 in parallel with the removal of the cross and foreign ownership rules.

In addition, the impact of the proposed "use it or lose it" regime for anti-siphoning will largely be determined by how "use" of rights by free-to-air broadcasters is defined.

Timing

The Minister intends to introduce and pass legislation before the end of 2006.  Many factors will affect the precise timing, including other Government legislative priorities. It is likely that the Government will introduce the legislation fairly promptly but, even so, many of the proposed changes will not take place immediately.

Here is an indicative timeline of the significant events in the proposed media reform package, including announced dates, anticipated timing of further changes and when further details will be announced:

As soon as possible upon the passage of legislation

 

ABC and SBS restrictions lifted
Existing genre restrictions on ABC and SBS digital TV services to be lifted. 
ACMA powers strengthened
ACMA to be given a range of new enforcement powers including ability to impose civil penalties, obtain injunctions, accept enforceable undertakings and issue infringement notices.  No firm date set - expected to take effect on the passage of legislation.
Late 2006
Digital Action PlanGovernment to release "Digital Action Plan".  Plan will consider the requirements to drive digital take-up and whether a dedicated new body is necessary to achieve the switchover.
Further announcementsAllocation of current "spare" spectrum and permitted uses
Further consultation and announcements in relation to the allocation of current spare spectrum including the process for the allocation or auction of digital channels and the conditions to be attached to the licences (including permitted uses).
Anti-siphoning
Further consultation and announcements in relation to the new "use it or lose it" mechanism to be introduced into the anti-siphoning regime.
1 January 2007
Limited HDTV multichannelling
Requirement that HDTV services must be a simulcast of analogue and SDTV to be removed.  Free to air broadcasters to be permitted to run one HDTV multichannel.  During the simulcast period, free to air broadcasters will be prohibited from televising an event on the anti-siphoning list on any digital channel other than their main SDTV channel, unless the event has already been shown (or is simultaneously shown) on the main SDTV channel.
Anti-siphoning
Anti-siphoning list to include a "use it or lose it" mechanism to remove events from the list if they do not receive adequate free to air coverage.  Details to be confirmed.
During 2007
Allocation of current "spare" spectrum

Two unassigned digital channels to be allocated throughout Australia for new digital services, such as mobile television or new in-home services.  No timeframe set, but likely to occur during 2007.
Commercial television licences and broadcasting outside the BSB
The Minister will assess whether to allow new licences outside the BSB after the end of the moratorium on new licences on 31 December 2006.
Cross and foreign ownership reform

Cross and foreign ownership media reform to take effect on a date in 2007 to be determined.  Commencement of these reforms appears to be linked to the conclusion of the licensing framework for licences for new digital services.

Cross media ownership reform

  • Relaxation of cross media ownership restrictions, subject to rules to ensure that there are no fewer than 5 independent media groups in metropolitan markets and 4 in regional markets.  ACMA to oversee the new ownership rules.
  • Deals in the media industry to be subject to the competition law rules in the Trade Practices Act.  The ACCC will ensure that competition laws are complied with.
  • No-one will be able to own more than one television licence and/or 2 radio licences in the same market.
Foreign media ownership reform

Removal of current foreign ownership restrictions, although media will be retained as a "sensitive sector" under the Foreign Investment Policy and proposals will be subject to prior approval by the Treasurer.

Regional services protections
Government to legislate to further protect regional content and diversity.  Reforms will coincide with the introduction of cross and foreign ownership reforms.
Regional services protections
  • Licence conditions ensuring local content on regional TV in Queensland, New South Wales and Victoria to be retained and extended to Tasmania.
  • Regional radio stations will be required to commit to local content plans in certain circumstances, including where the licensee becomes part of a cross media group or where there is any change in the control of the licence.
  • Companies seeking cross media mergers and acquisitions in regional areas will be required to obtain clearance from the ACCC as a condition of obtaining exemption from the cross media restrictions prior to the merger.
1 January 2009
Limited SDTV multichannelling
Commercial free to air broadcasters to be allowed to provide one SDTV multichannel.
2009
Review of anti-siphoning
The ongoing rationale of the anti-siphoning scheme will be reviewed prior to the new list expiring on 31 December 2010.
2010-2012
Digital Switchover
The digital switchover target will be reset to 2010 to 2012, acknowledging that there is insufficient digital take-up to meet the current date of 31 December 2008.
Full multichannelling
Full multichannelling to be allowed no later than the digital switchover date.

 

Disclaimer
Clayton Utz communications are intended to provide commentary and general information. They should not be relied upon as legal advice. Formal legal advice should be sought in particular transactions or on matters of interest arising from this bulletin. Persons listed may not be admitted in all states and territories.
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