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Sponsored links are here to stay, but businesses who place advertisements on Google must make sure they do not imply that their business has an association or affiliation which does not exist, say Richard Hoad and Melanie Keith.
13 Oct 2011
Australian brand owners can still rely upon some strong protections for their online brand, as Deborah Polites and James Neil explain.
13 Oct 2011
Since the famous decision of the High Court of Australia in Parkdale Custom Built Furniture Pty Ltd v Puxu Pty Ltd (1982) 149 CLR 191 in 1982, it has been commonly accepted that a rival trader can copy someone else's product with impunity (unless the product is protected by statutory intellectual property rights, such as a registered design), provided that the look-alike product is marked with the rival trader's brand. The recent decision of the Full Federal Court in Peter Bodum A/S & Ors v DKSH Australia Pty Ltd [2011] FCAFC 98 casts some doubt on whether that is a correct reading of the High Court's decision.
1 Sep 2011
Businesses must ensure the accuracy of statements posted on their social media sites, including those posted by third parties.
8 Jul 2011
The Senate Environment and Communications References Committee has released its report on "The adequacy of protections for the privacy of Australians online". If adopted, its recommendations would mean businesses here and overseas would need to change their online privacy, information and advertising practices.
11 Apr 2011
